Integration of Eastern and Western Fashion Cultures The logo of " Smartkey Global Ltd" symbolizes an oriental body embracing various "kultur" (a German word means "culture") of western countries. The Directors are enthusiastic about all the western cultures during Meoieval, Renaissance, Baroque, Romantic & even postmodernism periods. They wish this mixture of eastern and western wisdom can inspire new civilization in fashion. It pushes up the innovative attitude in arts of Apparel among human beings.